January 20, 2018

SEO Is Not Dead

There is no minimum amount of words or text to rank in Google. The best way to secure high quality links is by creating strong content that sources will naturally want to connect their readership to. Write good content that people not only want to read, but that they will comment on and share via social media. Share your content on your company’s social media channels and other online properties. Get creative and repurpose your content into different formats like videos, slide presentations, etc. In a link building campaign, you have to find target Web sites in the first place, review them to decide if asking for a link is worthwhile, identify the contact person and send them a customized link request. To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the sites they encounter are being shaped by forces outside of their control.

Place Your Site’s Content Above The Fold

If you can’t meet a visitor’s need on that page, direct them to a page (or even another site) that can. The user will greatly appreciate it and your webpage’s authority will be boosted. Any discrepancies might cause Google to NOT show your business' information on a search result page. Search is the #1 driver of traffic to content sites, beating social media by more than 300% The title of a post is important for many reasons. Well-structured titles will help search engines understand what the page is about. Although the role of keywords in SEO has changed greatly since the early days of search, with the evolution of long-tail keywords and natural language search, the humble keyword is still one of the fundamental building blocks of search optimization, and an important Google ranking signal.

SEO thats shines above the rest

The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them. Google has stated on the record that page loading speed is an SEO ranking signal. You can boost your site speed by using a CDN, compressing images, and switching to faster hosting. Thanks to Penguin, if you engage in buying links and you are caught, Google basically eliminates your search presence for your entire site. Local search success can be achieved by SEO. Make sure that your website is structured in a way that is friendly to search engines. If it’s tough for a search engine to crawl your site and index everything properly, you won’t get the SEO love that you deserve. The more pages you have give you more of a chance to rank well for a more diverse set of keyword phrases: this should technically lead to more traffic from Google, Yahoo and Bing.

Repeat keywords in your abstract and throughout the article

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile devices." Generally speaking where a user is asking a question as part of their search query the results will return a featured snippet. In order to find opportunities for featured snippets we need to go back to keyword research to find suitable terms, the higher volume key phrases should be used as a basis for further research as you’ll then often see better opportunities in the "People also ask” section with more specific questions being asked that offer much better opportunities for featured snippets. The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on the discipline of SEO. In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search Engine is providing accurate results to the query entered by the searcher.

Google recommends quality content

Your website should be accessible to the search engine crawlers and the users with optimum site-load-speed and needs to be devoid of any broken links or errors. Sites with high accessibility enjoy better rankings than sluggish, faulty websites. Learn which industry ranking factors are important to your business and how to improve your online rankings. Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. There are other things that you can do to get contextual links, such as guest bloggingand mentioning other sites in your content (and letting them know about it). As you may well know, Google has altered and changed its algorithm majorly in the last few years, introducing update after update to help the cream rise to the top. In turn, this means that SEOs and marketers have had to greatly alter their approach to SEO.

How do you present SEO services?

Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. Your keyword list should be a living document that you check andupdate at least once a month. Doing this will ensure that you arealways doing keyword research and you will keep an eye on thekeywords that are already ranking. For those of you wondering, "index” is another name for the database used by a search engine. So "to index” a page is to have it added to that database. In other words, Google has discovered your page. SEO works best when it is tailored to the Website, rather than forcing a Website to comply with a specific list of SEO requirements. You’re not optimizing for search if you require every Website to do the exact same things. Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking.

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