January 12, 2018

Optimize your search engine results

To optimize your search engine results it is important to make your URL easily identifiable. Include words that are relevant to the site as opposed to numbers and symbols. People will recognize those keywords in the URL, and are more likely to click on your link if they think it will bring them to a relevant page. Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking. SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. Determining the unique content on a page is an important part of what the search engine does. It is this understanding of the unique content on a page that the search engine uses to determine the types of search queries for which the web page might be relevant. If your site is littered with lengthy, indecipherable URLs that don’t align well with theactual content of your site pages, restructuring your URLs should definitely be apriority during your next website redesign. Wondering where SEO comes into playhere? While just like the searchers themselves, search engines prefer URLs thatmake it easy to understand what your page content is all about.

SEO Is Not Dead

Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can’t fool) themselves. One of the best ways to get links when you’re first starting out is to ask peopleyou know to link to your site from their site using a target keyword as theanchor text -- the text being used as the link to your site. Use your network ofcustomers, partners, vendors, and even friends/family around the world to linkto your site, and ask them to link to the right locale site. Creating an SEO strategy can give your company and brand a boost in the search engines. Why not improve your ROI today? The world of search is a big one; even if you serve a niche industry, there are hundreds -- or even thousands -- of keywords and topics to choose from, and your choices could make or break your strategy. One day it’s perfectly OK to work in a certain way, the next day a search engine algorithm change destroys your rankings. Luckily it’s usually possible to recover your visibility, or at least some of it, whether it’s a matter of asking for a reconsideration or changing your site so it meets the latest criteria.

Localize your content for a better experience

Write a good, high-quality blog post and reach out to other blogs in your company’s industry, asking to have your blog post published on their blog. When asking, it is important that you mention the value that your blog post will bring. Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages. Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility. You can read an offsite SEO beginners guide here. Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. Even just a few changes will have a significant impact on your website’s ranking. Don’t forget – it will still take time to see your hard work come to fruition!

Monitor the evolution of your rankings

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Launching a new website without putting 301 redirects in placeis literally committing SEO suicide. Not only will you lose all ofyour past SEO history, your rankings (and traffic!) will plummet.Always, ALWAYS 301 redirect your old site pages to your newones to let Google know where your new content can befound. " Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However, you should know that most people these days, are not used to typing domain names on their browsers that come with hyphens. Look for resources that deal with similar topics to your own site. You may find many Internet projects that not in direct competition with you, but which share the same topic as your site. Try to approach the site owners. It is quite possible that they will be glad to publish information about your project. There are many on-page elements that go into optimizing a piece of content for the search engines – such as title tags, keyword placement, using multiple content types, topic modeling, etc.

Encourage +1’s

The authority of the website or webpage linking to your site is also key. A few high authority links are far more valuable then many from low quality sites. Expect increased conversions, particularly those from visitors who arrived via organic search. Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find and classify content on your site that they may not have found on their own. When choosing keywords, be specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that accurately describe what you do. You can use various free online tools to get ideas. Once the Search Engines crawls the web and comes across the new pages, it then indexes or stores the information in its giant database categorically, to be retrieved later when any search query related to it comes up. These giant database storage facilities is capable of processing large amount of information really quickly.

User-generated content + communities

While designing a new house, don’t you want to ensure that it’s foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet keep it beautiful? The same concept goes for your the website. A good site structure is all about keeping its navigation and logic simple, yet intuitive. Content quality, content amount, and website information are all factors in your Page Quality Rating. Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive! As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords in. SEO is about providing value, not tricking search engines into ranking you higher.

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